The selling message

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				Which ever media you choose to deliver the campaign's offer, the way you do so can make all the difference to a successful outcome. Some pointers: Adverts should always have a compelling headline to catch the eye. The body text should start with a hook. Use benefits not features. An advert should always end with a call to action. In a face to face interview, always ask a closing question. Obey the law. Use conversational plain English. Be concise, accurate and never misleading.
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